Book · 2024 · Business & Economics
10 to 25
The Science of Motivating Young People: A Groundbreaking Approach to Leading the Next Generation—And Making Your Own Life Easier
Why people recommend it
10 to 25 by David Yeager offers a scientific framework for motivating young people through a combination of high standards and high support. The book received high praise across multiple podcast episodes, including endorsements from Joe Liemandt on Huberman Lab and My First Million, who credited it with shaping the child development and mentor training models at Alpha School. Steve Levitt similarly recommended the book on People I (Mostly) Admire, sharing that it fundamentally transformed his communication style with young people and became mandatory reading for a new high school initiative. On Huberman Lab, Andrew Huberman also spotlighted the text, discussing how it emphasizes social appraisal and self-appraisal while exploring why young people are so sensitive to public feedback and peer evaluation. Across these discussions, hosts and guests emphasized that the book bridges academic research with actionable parenting and educational strategies. They underscored its capacity to shift adult perspectives, moving away from overly punitive or permissive approaches toward a balanced methodology that fosters genuine student motivation and resilience during critical developmental years.
Who recommended it
- Joe Liemandt Recommended
- Steve Levitt Recommended
- Andrew Huberman Discussed
Joe Liemandt — 2 mentions
“his book 10 to2 the science of motivating kids is all about high standards and high support and it is that combination that you want from a school”
“And then, you know, on the school side now, there's this there's a a professor, Dr. Joerger, who's written a great book that every parent should read, which is called 10 to 25, the science of motivating your kid from age 10 to 25. He's the one who actually developed our our child development side and how our our adults,”
Steve Levitt — 2 mentions
“So, your book is entitled 10 to 25, the science of motivating young people.”
“For me, David Joerger's book was different. It fundamentally changed the way I think about communicating with young people. It's changed the way I listen to and talk to my own kids. And it's become required reading for everyone involved in the new high school I'm helping to launch this fall on the campus of Arizona State University. David's book”
Andrew Huberman — 1 mention
“your book 10 to 25 um focuses heavily on uh social appraisal self- appraisal basically the idea that we want to be liked and we don't want to be disliked and it um and it hurts when people say mean things about us”
Mentioned on the show without a named speaker — 2
“Yeager is also the author of an important and extremely useful new book entitled '10 to 25: The Science of Motivating Young People.' The book is scheduled for release this summer, that is, the summer of 2024, and we provided a link to the book in the show notes.”
“Your book, '10 to 25,' heavily emphasizes social appraisal and self-appraisal—the idea that we want to be liked and avoid being disliked. It hurts when people say mean things about us or when we receive negative feedback, particularly when that feedback is public.”
Also mentioned in the same episodes
- The Self-driven Child
- Cultures of Growth
- Man's Search for Meaning
- The End of Poverty
- The Last Lecture
- War and Peace
Other mentions (3: passing, ad reads, own books)
“He's documented his research in his book 10 to 25, the science of motivating young people.”
“Dr joerger is also the author of an important and extremely useful new book entitled 10 to 25 the science of motivating young people the book is scheduled for release this Summer that is the summer of 2024 and we provided a link to the book in the show note captions during today's discussion”
“thank you for joining me for today's discussion with Dr David joerger to learn more about his research to find links to his social media accounts and to learn more about his upcoming book 10 to 25 the science of motivating young people simply go to the links in our show note captions”