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Books by Brent Adamson mentioned on podcasts

2 books across 4 episodes on 1 podcast.

The Challenger Sale is Brent Adamson’s most mentioned book on podcasts, brought up in 2 episodes across 1 podcast (2 episodes with a recommendation). In all, 2 books by Brent Adamson have come up in 4 episodes on 1 podcast, led by The Challenger Sale (2 episodes) and The Challenger Customer (2 episodes), through August 11, 2024.

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1. 

   The Challenger Sale

   2 episodes · Lenny's Podcast

   The Challenger Sale by Matthew Dixon and Brent Adamson is a sales and business book that argues that the most successful sales reps challenge customers with new insights rather than merely building relationships.

   Recommended

   “and a great book to read for moderate influence is the Challenger sale and in the Challenger sale what we're looking at is the concept of teaching people something”

   Evan LaPointe Lenny's Podcast Improve strategy, influence, and decision-making by understanding your… 2024-08-11 Listen at 1:09:58

   Where to get it

   Listen free with an Audible trialAmazon
2. 

   The Challenger Customer

   2 episodes · Lenny's Podcast

   The Challenger Customer by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman is an insightful sales and marketing book that explores how to find and enable internal champions to drive complex B2B organizational purchases.

   Discussed

   “yeah I there's a in we wrote a sequel of the Challenger sale called The Challenger customer and in that book we talk about a case from a company called DP”

   Matt Dixon Lenny's Podcast The surprising truth about what closes deals: Insights from 2.5m sales… 2024-05-30 Listen at 49:08

   Where to get it

   Listen free with an Audible trialAmazon