Every book Matt Dixon recommended on podcasts

Books Matt Dixon recommended or discussed

Who said what is our best reading of each episode. In hand-checked samples, at least 6% of mentions were credited to the wrong speaker, sometimes an interviewer’s line recorded as the guest’s, sometimes the reverse. Every entry below quotes the words and links to the episode, so you can check it.

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1. 1

   The Challenger Customer

   Brent Adamson; Matthew Dixon; Pat Spenner; Nick Toman · Discussed · 1 episode

   The Challenger Customer by Brent Adamson, Matthew Dixon, Pat Spenner, and Nick Toman is an insightful sales and marketing book that explores how to find and enable internal champions to drive complex B2B organizational purchases.

   Discussed

   “yeah I there's a in we wrote a sequel of the Challenger sale called The Challenger customer and in that book we talk about a case from a company called DP”

   Lenny's Podcast The surprising truth about what closes deals: Insights from 2.5m sales… 2024-05-30 Listen at 49:08

   Where to get it

   Listen free with an Audible trialAmazon
2. 2

   The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources

   Neil Rackham · Discussed · 1 episode

   Discussed

   “we had always been fascinated by uh what Professor Neil rackam did back in the 70s and 80s in spin selling and he and his research team sat in on 30 something thousand sales calls physically sat in uh on these meetings”

   Lenny's Podcast The surprising truth about what closes deals: Insights from 2.5m sales… 2024-05-30 Listen at 4:44

   Where to get it

   Listen free with an Audible trialAmazon

Appearances