Person
Every book Craig Clemens recommended on podcasts
Craig Clemens appeared on the My First Million podcast to share marketing insights and business strategies, referencing several influential books during the conversation. Clemens recommended Ryan Holiday's book Trust Me, I'm Lying to illustrate a strategy about planting ideas and phrases in the minds of reporters when promoting various projects. In discussing daily routines and long-term product engagement, Clemens mentioned Hal Elrod's book The Miracle Morning, explaining how it highlights the power of daily journaling and helps build word-of-mouth recommendations through specific lifestyle habits. Additionally, during the episode, co-host Shaan Puri referenced Walter Isaacson's biography of Elon Musk while discussing how people often talk about the books they are currently engaged with. Puri also referenced Phil Knight's memoir Shoe Dog to illustrate how jogging was viewed with hostility by the public during the mid-twentieth century. Together, the speakers used these literary references to discuss marketing tactics, historical public attitudes, and personal productivity habits.
Books recommended by Craig Clemens
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Trust Me, I'm Lying
Trust Me, I'm Lying by Ryan Holiday is an expose detailing the mechanics of media manipulation and the darker incentives driving online journalism.
Recommended“If you like that plant strategy Ryan Holiday wrote a great book called Trust Me I'm Lying and he talks about all these phrases that he planted in the heads of these reporters when he was promoting things like Tucker Maxx books and and you know wild stuff back then.”
Where to get it
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Elon Musk
Elon Musk by Walter Isaacson is an authorized biography exploring the complex life, intense management style, and high-stakes entrepreneurial ventures of the billionaire innovator.
Discussed“Right now, I'm reading Elon Musk's biography; it's great. That's why I just told you about that, Sean.”
Where to get it
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Shoe Dog
Shoe Dog by Phil Knight is a compelling memoir by the co-founder of Nike that chronicles the grueling journey and tenacity required to build a global athletic brand.
Discussed“Um, if you read Phil Knight's book, he talks about if you went jogging in like the 40s, 50s, or 60s, people were like throwing bottles at you from their car because they're just like mad.”
Where to get it
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The Miracle Morning
The Miracle Morning by Hal Elrod is a self-help guide that outlines a transformative daily routine designed to optimize personal productivity, mindset, and overall well-being through six specific practices known as life savers.
Discussed“So there's a book called The Miracle Morning and it talk uh talks about the power of journaling every day. So, you buy this book called The Miracle Morning and then you do this specific journal every day, right?”
Where to get it
Appearances
| Episode | Podcast | Date | Books |
|---|---|---|---|
| How I’ve Sold $1 Billion In Products Online (A Marketing Masterclass w/ Craig Clemens) | My First Million | 2023-10-31 | 4 |