Book · 2012 · Public relations
Trust Me, I'm Lying
Trust Me, I'm Lying by Ryan Holiday has been mentioned in 17 episodes across 8 podcasts (8 episodes recommend it and 9 episodes discuss it), through . Most frequently brought up by Tim Pool (3 episodes), Sam Corcos (3 episodes) and Charlamagne tha God (1 episode) on The Daily Stoic (4 episodes), My First Million (3 episodes) and Timcast IRL (3 episodes).
#229 of 17,118 books, ranked by how many different people bring it up on podcasts
- episodes
- 17
- podcasts
- 8
- people
- 13
- episodes recommend it
- 8
It really changed my perspective on this.
Questions about Trust Me, I'm Lying by Ryan Holiday
Who recommends Trust Me, I'm Lying by Ryan Holiday on podcasts?
Tim Pool (3 episodes), Sam Corcos (2 episodes), Charlamagne tha God (1 episode), Craig Clemens (1 episode) and Drew Michael (1 episode) have recommended Trust Me, I'm Lying by Ryan Holiday on podcasts. In all, 13 people brought it up across 8 podcasts (6 people recommended it).
Which podcasts mention Trust Me, I'm Lying the most?
The Daily Stoic (4 episodes), My First Million (3 episodes), Timcast IRL (3 episodes), How I Write (2 episodes) and The Jordan Harbinger Show (2 episodes), among 8 podcasts in all.
Is Trust Me, I'm Lying recommended, or only discussed?
Trust Me, I'm Lying by Ryan Holiday was recommended in 8 episodes, discussed without a recommendation in 8 episodes, and critiqued in 1 episode, as of 2026-07-13.
What do people say about Trust Me, I'm Lying?
Sam Corcos on How I Write (2024-05-01): "It really changed my perspective on this."
When was Trust Me, I'm Lying last mentioned on a podcast?
Trust Me, I'm Lying by Ryan Holiday was last discussed on The Shawn Ryan Show by Shawn Ryan on 2026-07-13.
What they say about it
- Discussing the book title“Trust Me, I'm Lying”23
- Mentioning the author13
The best things said about it
You ever read Ryan Holiday's book, Trust Me, I'm Lying. Yeah, he has this great concept called trading up the chain.
If you like that plant strategy Ryan Holiday wrote a great book called Trust Me, I'm Lying and he talks about all these phrases that he planted in the heads of these reporters.
It is called Trust Me, I'm Lying by Ryan Holiday, confessions of a media manipulator.
That's why one of my favorite books is Ryan Holiday, Trust Me, I'm Lying.
Charlamagne tha God The Jordan Harbinger Show · Jun 2025 He went to his editors and said, 'I know Trust Me, I'm Lying is going to be a blockbuster, but I want to start doing books on the Stoics.'.
Where and when it comes up
How it comes up
Most episodes, by podcast
13 people who brought it up
- Tim Pool3 episodes · recommended in 3
- Sam Corcos3 episodes · recommended in 2
- Charlamagne tha God1 episode · recommended in 1
- Craig Clemens1 episode · recommended in 1
- Drew Michael1 episode · recommended in 1
- Ryan Long1 episode · recommended in 1
- Ryan Holiday4 episodes
- David Perell1 episode
- Frederic Block1 episode
- Garland Robinette1 episode
- Jordan Harbinger1 episode
- Sam Parr1 episode
Why people recommend it
Trust Me, I'm Lying by Ryan Holiday is an expose detailing the mechanics of media manipulation and the darker incentives driving online journalism. The book has been heavily endorsed across multiple episodes of Timcast IRL, where Tim Pool repeatedly recommended it under its subtitle, Confessions of a Media Manipulator, to illustrate how easily journalists can be tricked and news narratives fabricated. A listener on the show also thanked the host for the recommendation through a super chat message. Sam Corcos recommended the book on Modern Wisdom and How I Write, noting that reading it fundamentally shifted his perspective on news consumption and provided the foundational concept of trading up the chain to explain how exaggerated internet narratives gain mainstream traction. Craig Clemens brought up the title on My First Million to illustrate marketing strategies involving planted phrases and ideas within media reports, while comedian Drew Michael mentioned on The Daily Stoic that it remains one of the primary books he actively recommends and sends to others.
Every mention
Tim Pool Have you ever read the book trust me I'm lying by Ryan Holiday 3
Recommended
“Have you ever read the book trust me I'm lying by Ryan Holiday”
Recommended
“it is called trust me i'm lying by ryan holiday confessions of a media manipulator”
Recommended
“trust me i'm lying by ryan holiday”
Sam Corcos And so I read Ryan Holiday's book, Trust me, I'm Lying. That's right. And it really changed my perspective… 3
Recommended
“you ever read Ryan Holliday's book, Trust Me, I'm Lying. Yeah, he has this great concept called trading up the chain”
Recommended
“And so I read Ryan Holiday's book, Trust me, I'm Lying. That's right. And it really changed my perspective on this.”
Discussed
“And I read Ryan Holiday's book, Trust Me, I'm Lying.”
Charlamagne tha God That's why one of my favorite books is Brian Holiday. Trust me, I'm lying. 1
Recommended
“That's why one of my favorite books is Brian Holiday. Trust me, I'm lying.”
Craig Clemens If you like that plant strategy Ryan Holiday wrote a great book called Trust Me I'm Lying and he talks abou… 1
Recommended
“If you like that plant strategy Ryan Holiday wrote a great book called Trust Me I'm Lying and he talks about all these phrases that he planted in the heads of these reporters when he was promoting things like Tucker Maxx books and and you know wild stuff back then.”
Drew Michael the most one is ant kind by Charlie Kaufman and the other is trust me I'm lying by you 1
Recommended
“the most one is ant kind by Charlie Kaufman and the other is trust me I'm lying by you”
Ryan Long Thanks for recommending the book Trust Me, I'm Lying by Ryan Holiday 1
Recommended
“Thanks for recommending the book Trust Me, I'm Lying by Ryan Holiday”
Ryan Holiday And I've had I had that process with Trust Me, I'm Ly, too, because I did the paperback like a year later a… 4
Discussed
“And I've had I had that process with Trust Me, I'm Ly, too, because I did the paperback like a year later and then I did a 5-year anniversary edition. So, I did that book twice and then I had to read it twice.”
Discussed
“I wrote trust me I'm lying in New Orleans and then I wrote the proposal for the obstacles away there and I sent it to them the week that trust me online came out”
Critiqued
“I probably rewrite Trust Me, I'm Lying just because I wrote that when I was so young, and also I've seen the legacy that that book has given you some good stuff over there or maybe I wouldn't publish it at all.”
Discussed
“trust me i'm lying ”
Discussed
“like my decision to write trust me i'm lying and not having to think about needing to sell it up front”
David Perell One of the things that you said that I really resonated with was you were talking about your first book, tr… 1
Discussed
“One of the things that you said that I really resonated with was you were talking about your first book, trust me, I'm lying. And you were saying something to the effect of if there were 100 units, you got 90% of the units of satisfaction from how well the book did”
Frederic Block You know, trust me, I'm lying. I like the title. Yeah. So I read it. 1
Discussed
“You know, trust me, I'm lying. I like the title. Yeah. So I read it.”
Garland Robinette I was telling a friend last night I was telling you I was coming here and I said my staff brought in this b… 1
Discussed
“I was telling a friend last night I was telling you I was coming here and I said my staff brought in this book trust me I'm lying”
Discussed
“I was telling a friend last night I was coming here and I said my staff brought in this book, 'Trust Me, I'm Lying.'”
Discussed
“He went to his editors and said, 'I know 'Trust Me, I'm Lying' is going to be a blockbuster, but I want to start doing books on the Stoics.'”
Jordan Harbinger my friend Ryan holiday wrote a book called trust me I'm lying where he would sort of bubble up a little 1
Discussed
“my friend Ryan holiday wrote a book called trust me I'm lying where he would sort of bubble up a little”
Sam Parr so there's this guy named ryan holiday you know ryan holliday the author of trust me i'm lying is that it 1
Discussed
“so there's this guy named ryan holiday you know ryan holliday the author of trust me i'm lying is that it”
Shawn Ryan You wrote, Trust me, I'm lying. Yeah. 1
Discussed
“You wrote, Trust me, I'm lying. Yeah.”
Often mentioned with
Other mentions (33: passing, ad reads, own books)
Passing
“so ryan holiday who's been on the show like 10 times or something he did some of the marketing for this and one of the things he did this is i'm going off memory here i think this is in his ancient book trust me i'm lying”
Plugged
“I went through it here. I'm going through it with, trust me, I'm lying, which I'm doing an anniversary edition.”
Plugged
“And so what I was writing about in trust me I'm lying was that sort of first wave of that happening”
Plugged
“There was some some and it's funny none of this stuff is new. There was this media critic and he was writing in like the late 1800s early 1900s and he says you know American America is a country ruled by public opinion.”
Plugged
“And I think one of the things I was trying to write and trust me I'm lying is is like, hey, look, here's how I'm getting you to buy t-shirts or getting you to follow this brand”
Plugged
“I use in the intro of Trust Me I'm Lying. I I I was fooling around with that word disintegrated.”
Plugged
“Today's guest, James Altter, when I did, Trust Me I'm Lying, my first book came out.”
Plugged
“I was gave a talk at this thing yesterday and this guy came up to me and he was like, I read your book. Trust Me I'm Lying, It's changed my life.”
Plugged
“And that book became Trust Me, I'm Lying, which went to an auction.”
Plugged
“Check out the siren's call. Check out Trust Me, I'm Lying.”
Plugged
“Uh that like for instance, my first book is called Trust Me I'm Lying, which was I believe Nikki's idea, and it's great as a book title.”
Plugged
“So back in 2012, I don't remember if I was still living in New Orleans or if I'd moved to New York already, but I do remember I was in New York, so I was doing some promo or some press for Trust Me, I'm Lying, which had recently come out.”
Plugged
“trust me, I'm lying well I I was like if this book doesn't come out like right now it's going to be like irrelevant I was like this is like of the moment I should have in retrospect”
Plugged
“And I did this on I did this on Trust Me, I'm Lying, also, but I think that was like a 5-year anniversary edition, because like stuff in the media changes faster than this.”
Plugged
“I did this with Trust Me, I’m Lying as well, but it was like a 5-year anniversary edition because stuff in the media changes faster than this.”
Plugged
“So I I did I think two versions of the two versions of Trust Me, I'm Lying.”
Plugged
“which is a lot of what I talk about in, trust me, I'm lying.”
Plugged
“And when I was writing the updated version of Trust Me In Lying, I was talking about podcasting as a positive medium in that it's subscriber-based.”
Plugged
“So way back in 2011, I was writing, Trust Me, I'm Lying, and the internet was a very different place.”
Plugged
“it's really the first memoir other than some of the sections i have in trust me i'm lying that anyone's written about their time at american apparel”
Plugged
“Like I didn't I didn't feel like I was getting robbed when I took like less than half for The Obstacle Is the Way as I'd gotten for Trust Me, I'm Lying.”
Plugged
“I didn't feel like I was getting robbed when I took less than half what I’ve gotten for Trust Me. I thought, 'I'm writing a book about an obscure school of ancient philosophy, that sounds really sound.'”
Plugged
“I had to rewrite one. I probably rewrite trust me I'm lying just because I wrote that when I was so young and also I've seen the legacy that that book is going to some good stuff out of that you did or”
Plugged
“I probably rewrite trust me I'm lying just because I wrote that when I was so young and also I've seen the legacy that that book is going to”
Plugged
“the performing for the my first book is called trust me I'm lying and I use this metaphor that Upton Sinclair did”
Plugged
“His books are taught in colleges and marketing programs around the world, including Trust Me, I'm Lying, which revealed the massive vulnerabilities and opportunities in the global media system in 2012.”
Plugged
“but when I went with trust me I'm lying there was a bidding war everyone was super excited about it”
Plugged
“I don't want to exaggerate the significance of the story, but when I went with Trust Me, I'm Lying, there was a bidding war.”
Plugged
“I wrote Trust Me, I’m Lying while I still had a small salary; I wrote Growth Hacker while I still had a small salary, and then Dove was fired from American Apparel.”
Passing
“trust me i'm lying”
Speaker My First Million Ryan Holiday On The Economics Of Book Publishing 2022-02-08 Listen at 1:11:35
Plugged
“I wanted to call it Confessions of a Media Manipulator. My my publisher wanted to call it Trust Me, I'm Lying. And I asked Robert Green I said, Robert, I want to call it Confessions of a Media Manipulator, um but the the publisher has all this data that says trust me I'm lying is better.”
Plugged
“I wanted to call it Confessions of a Media Manipulator. My my publisher wanted to call it Trust Me, I'm Lying.”
Plugged
“on my first book which came out about 10 years ago trust me I'm lying let's say I was 10 percent convinced I did a great job and 90 percent looking to see how it debuted”