Person
Every book Alistair Croll recommended on podcasts
Key facts
- Alistair Croll has recommended or discussed 5 books on podcasts, as of November 3, 2024.
- Alistair Croll has talked about books on 1 podcast, as of November 3, 2024.
- Those books came up in 1 episode, as of November 3, 2024.
- The 3 books Alistair Croll has mentioned in the most episodes, as of November 3, 2024: Made to stick, The Righteous Mind and The Unaccountability Machine.
- The latest episode with a book mention from Alistair Croll aired on November 3, 2024.
Updated
Alistair Croll appeared on Lenny's Podcast to discuss subversive marketing strategies and startup insights. During the conversation, he recommended several influential books that shaped his perspective on business and technology. He praised Dan Davies's The Unaccountability Machine, noting that he used it as an entire conference theme for the year and found it to be fantastic. Croll also recommended Jonathan Haidt's The Righteous Mind, explaining that the work made him lose faith in pure reason and rationality. Additionally, he highlighted Dan Heath and Chip Heath's Made to Stick, describing it as the absolute best marketing textbook ever written. Alongside these recommendations, Croll discussed his own work and experiences. He spoke about co-authoring Lean Analytics alongside Benjamin Yoskovitz, recounting how they initially embraced the Lean Startup methodology popularized by Eric Ries. Croll explained how he and his co-author engineered a deliberate promotional strategy for their own book by leaking details to select contacts, writing a launch post detailing their hacks, and ultimately aiming for a balance of practical frameworks and prescriptive text that readers would find genuinely useful and engaging.
Books Alistair Croll recommended or discussed
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Made to stick
Recommended“and I gotta say the best marketing textbook ever is Dan and Chip Heath's made to stick”
Where to get it
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The Righteous Mind
Recommended“Jonathan Heights The Righteous Mind which really made me lose faith in reason and rationality”
Where to get it
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The Unaccountability Machine
Recommended“Dan Davies has a book called the unaccountability machine that I have literally made an entire conference theme out of this year uh it's fantastic”
Where to get it
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Lean Analytics
Discussed“and it was built on this new idea called The Lean Startup uh Ben yoskovitz I think what the other founders with whom I wrote lean analytics had fallen in love with this new le you know Lean Startup methodology”
Where to get it
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The Lean Startup
Discussed“this new book from Eric reeze uh that said that the goal wasn't to lock yourself away in a garage for a year and build something nobody wanted you should get out of the room and test it and so on”
Where to get it
Books Alistair Croll wrote
Appearances
| Episode | Podcast | Date | Books |
|---|---|---|---|
| Just evil enough: Subversive marketing strategies for startups | Alistair Croll (author, advisor, entrepreneur) | Lenny's Podcast | 2024-11-03 | 8 |
Other mentions (4: passing, ad reads, own books)
“I've worked with a ton of startups thanks to lean analytics which I'm sure we'll get into a bit um and the product managers are in in many cases missing the point”
“and so my co-author Emily and I it turns out we'd both been obsessed with this stuff for the last 10 years and so we met and started comparing notes”
“well they should all buy the book obviously I mean it's dumb not to ask um you can go to buy dojust evil.com”
“and how can listeners be useful to you uh buy. jevil enough.com if they want to pre-order the book”