Episode · The Diary Of A CEO with Steven Bartlett · 2022-06-09
Steven Bartlett & Greg Hoffman: books mentioned on The Diary Of A CEO with Steven Bartlett
The Marketing Genius Behind Nike: Greg Hoffman
Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.
Steven Bartlett recommended Emotion by Design by Greg Hoffman.
Books mentioned, in the order they came up
-
Emotion by Design
Recommended“reading your book emotion by design has taught me a lot of the things that i did right and i didn't even know i did right and then a lot of the things that i definitely could have done better in certain areas of my life”
Where to get it
Other mentions in this episode (3) — ad reads, self-promotion and passing references, never counted
Plugged Emotion by Design
“you talk about that in chapter six of your book emotion by design which is out now”
Plugged Emotion by Design
“chapter three of your book the title is never play it safe play to win which is very much in line with what you're talking about there”
Plugged Emotion by Design
“and that gets back to emotion by design”