Episode · The Diary Of A CEO with Steven Bartlett · 2022-06-09
Books mentioned on The Marketing Genius Behind Nike: Greg Hoffman
Greg Hoffman is the former Chief Marketing Officer at Nike, and the author of Emotion By Design, a book about how to find emotional ways to tell business stories and connect your ideas through creative storytelling.
Books mentioned, in the order they came up
-
Emotion by Design
Emotion by Design by Greg Hoffman is a leadership and marketing book written by Nike's former Chief Marketing Officer that explores how storytelling, creativity, and emotional resonance build iconic global brands.
Recommended“reading your book emotion by design has taught me a lot of the things that i did right and i didn't even know i did right and then a lot of the things that i definitely could have done better in certain areas of my life”
Other mentions in this episode (3) — ad reads, self-promotion and passing references, never counted
Own book Emotion by Design
“you talk about that in chapter six of your book emotion by design which is out now”
Own book Emotion by Design
“chapter three of your book the title is never play it safe play to win which is very much in line with what you're talking about there”
Own book Emotion by Design
“and that gets back to emotion by design”