Why people recommend it
Emotion by Design by Greg Hoffman is a leadership and marketing book written by Nike's former Chief Marketing Officer that explores how storytelling, creativity, and emotional resonance build iconic global brands. On The Diary Of A CEO with Steven Bartlett, host Steven Bartlett shared his personal reflections after reading the publication toward the end of their interview. Bartlett confessed that the text served as a profound learning experience, validating many intuitive branding choices he had previously made in his own career while simultaneously illuminating critical areas where his past approaches could have been significantly improved. He credited the author with providing invaluable lessons on leadership, creative vision, and the immense power of embedding authentic emotional values into organizational culture.
Who recommended it
- Steven Bartlett Recommended
Steven Bartlett — 1 mention
“reading your book emotion by design has taught me a lot of the things that i did right and i didn't even know i did right and then a lot of the things that i definitely could have done better in certain areas of my life”
Other mentions (3: passing, ad reads, own books)
“you talk about that in chapter six of your book emotion by design which is out now”
“chapter three of your book the title is never play it safe play to win which is very much in line with what you're talking about there”
“and that gets back to emotion by design”