Episode · Acquired · 2024-06-04
Howard Schultz on Acquired: books mentioned
Starbucks (with Howard Schultz)
Starbucks. You’d be hard pressed to name any brand that’s more ubiquitous in the world today.
Ben Gilbert discussed Onward by Howard Schultz and others.
Books mentioned, in the order they came up
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Onward
Onward by Howard Schultz and Joanne Gordon is a business memoir that chronicles the dramatic period when Schultz returned as CEO of Starbucks in 2008 to rescue the struggling global coffee giant from financial decline and cultural dilution.
Discussed“and when you came back in 2008 I mean this is the whole Crux of your book onward there's an entire books worth of material here”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing Moby Dick
“Starting from six tiny stores when Howard took over in 1987, this quirky coffee company named after a character from Moby Dick has scaled to nearly 40,000 locations worldwide.”