Book · 2012 · Biography & Autobiography
Onward
How Starbucks Fought for Its Life without Losing Its Soul
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And then his second book which was a really important book for me to read at a point when which i actually left the business for a while and then came back to it was called onward and that was about some of the struggles that starbucks went through and and how they kind of rebuilt the culture in the.
The best things said about it
And when you came back in 2008 I mean this is the whole Crux of your book onward there's an entire books worth of material here.
Why people recommend it
Onward by Howard Schultz and Joanne Gordon is a business memoir that chronicles the dramatic period when Schultz returned as CEO of Starbucks in 2008 to rescue the struggling global coffee giant from financial decline and cultural dilution. The book is frequently recommended by entrepreneurs and business leaders as a masterclass in corporate turnaround and values-driven leadership. On an episode of The Tim Ferriss Show, Blake Mycoskie recommended the book, explaining that it was an essential read for him when he briefly stepped away from his own business and later returned, noting how the text illuminated Starbucks's struggles and the process of rebuilding its foundational culture. Additionally, on an episode of the Acquired podcast featuring Howard Schultz, Ben Gilbert brought up the book to frame the crucial discussion around the 2008 leadership crisis and the massive operational overhaul required to save the company. Both discussions emphasized the transparency with which Schultz documented corporate vulnerability, employee management, and brand revitalization. The memoir continues to serve as an indispensable guide for executives facing systemic business challenges, proving that maintaining a strong corporate culture is just as important as driving financial growth during times of severe economic adversity.
Every mention
Blake Mycoskie and then his second book which was a really important book for me to read at a point when which i actually… 1
“and then his second book which was a really important book for me to read at a point when which i actually left the business for a while and then came back to it was called onward and that was about some of the struggles that starbucks went through and and how they kind of rebuilt the culture in the”
Ben Gilbert and when you came back in 2008 I mean this is the whole Crux of your book onward there's an entire books wo… 1
“and when you came back in 2008 I mean this is the whole Crux of your book onward there's an entire books worth of material here”