Episode · EconTalk · 2019-11-11
Books mentioned on Rory Sutherland on Alchemy
Author and Advertising Executive Rory Sutherland of Ogilvy talks about his book Alchemy with EconTalk host Russ Roberts. Sutherland makes the case for the magic (yes, magic!
Russ Roberts discussed Alchemy by Rory Sutherland and The Theory of Moral Sentiments by Adam Smith. Rory Sutherland recommended THE ECONOMIC NATURALIST by Robert H. Frank.
Books mentioned, in the order they came up
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Alchemy
Alchemy by Rory Sutherland is an insightful examination of behavioral economics and the psychological quirks that drive human decision-making in business and everyday life.
Discussed“his latest book which is the subject of today's conversation is alchemy the surprising power of ideas that don't make sense”
Where to get it
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The Theory of Moral Sentiments
The Theory of Moral Sentiments by Adam Smith is a seminal 1759 work of moral philosophy that examines the psychological foundations of human judgment, empathy, and social order.
Discussed“and in that sense it's very much in the spirit of Adam Smith's Theory of Moral Sentiments”
Where to get it
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THE ECONOMIC NATURALIST
The Economic Naturalist by Robert H.
Recommended“and Robert Frank I think his book the economic naturalist was a real eye-opener for me and this because he taught me there's more than one way of looking at these things”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
“my guest today has been worry Sutherland his book is alchemy Rory thanks for being part of econ talk”