Episode · Invest Like the Best · 2023-02-07
Patrick O'Shaughnessy & Jeff Green: books mentioned on Invest Like the Best #315
Jeff Green - Modernizing Advertising - [Invest Like the Best, EP.315]
My guest today is Jeff Green, the CEO and co-founder of advertising platform, The Trade Desk. The Trade Desk is the second advertising exchange Jeff has built, having sold his first venue to Microsoft in 2007.
Patrick O'Shaughnessy discussed Daring Greatly by Brené Brown.
Books mentioned, in the order they came up
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Daring Greatly
Discussed“Whether it's like man's search for meaning or whether it's Brene Brown, to me, they all appeal to me. And the anomalies too, the sociopath next door or studying narcissism, like all of it is interesting to me because it's all just different forms or different proven and repeated tracks of developing the human mind.”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing Man's Search for Meaning
“Whether it's like man's search for meaning or whether it's Brene Brown, to me, they all appeal to me.”
Passing The Sociopath Next Door
“And the anomalies too, the sociopath next door or studying narcissism, like all of it is interesting to me because it's all just different forms or different proven and repeated tracks of developing the human mind.”