Episode · Freakonomics Radio · 2024-02-22
Books mentioned on Is Google Getting Worse? (Update)
It used to feel like magic. Now it can feel like a set of cheap tricks.
Books mentioned, in the order they came up
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Subprime Attention Crisis
Subprime Attention Crisis by Tim Hwang is an insightful examination of the digital advertising ecosystem, exploring how modern online marketing functions as a financial time bomb.
Discussed“now he is a media researcher and the author of a book about digital advertising called subprime attention crisis and what that basically meant is that Google as a search engine became a lot more profitable”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing In the Plex
“In the Plex: How Google Thinks, Works, and Shapes Our Lives, by Steven Levy (2011).”