Episode · My First Million · 2024-11-02

Books mentioned on Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns

1 book · With Sasha Issenberg · Listen · Watch on YouTube

Episode 644: Shaan Puri ( https://x.com/ShaanVP ) talks to author and political campaign expert Sasha Issenberg ( https://x.

Shaan Puri recommended The Victory Lab by Sasha Issenberg.

Books mentioned, in the order they came up

We earn a commission if you buy through the store links below, at no cost to you.

1. 

   The Victory Lab

   Sasha Issenberg · at 0:49 · mentioned 3 times

   The Victory Lab by Sasha Issenberg is a non-fiction book that explores how data analytics, behavioral science, and randomized experiments transformed modern American political campaigning.

   Recommended

   “And so, I invited on a guy named Sasha Eisenberg. He's studied this for a couple of decades now, and he wrote a book that I thought was really good called The Victory Lab.”

   Shaan Puri Inside The Marketing Machine Of Billion-Dollar Presidential Campaigns 2024-11-02 Listen at 0:49

   Where to get it

   AmazonListen on Audible