Book · 2012 · Political Science
The Victory Lab
The Secret Science of Winning Campaigns
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And so, I invited on a guy named Sasha Eisenberg. He's studied this for a couple of decades now, and he wrote a book that I thought was really good called The Victory Lab.
Why people recommend it
The Victory Lab by Sasha Issenberg is a non-fiction book that explores how data analytics, behavioral science, and randomized experiments transformed modern American political campaigning. Shaan Puri recommended and discussed the book extensively while hosting an episode of My First Million centered on the marketing machine behind presidential campaigns. Puri invited the author, Sasha Issenberg, onto the program, introducing him as someone who had studied political science and campaigns for decades and praising his book as a genuinely great read. During their conversation, Puri asked the author about the reporting biases he encountered while writing the text and reflected with him on the timeline of its publication around 2011 and 2012. Throughout the episode, the host emphasized the lasting importance of the work for understanding the shift from traditional political intuition to empirical, data-driven voter targeting. By examining the history and mechanics detailed in the book, the discussion provided listeners with a fascinating window into the hidden technological and psychological strategies that heavily influence contemporary democratic elections.
Every mention
Shaan Puri And so, I invited on a guy named Sasha Eisenberg. He's studied this for a couple of decades now, and he wro… 3
“And so, I invited on a guy named Sasha Eisenberg. He's studied this for a couple of decades now, and he wrote a book that I thought was really good called The Victory Lab.”
“When you were writing your book, which is called The Victory Lab, did you I guess like how did you get around that bias?”
“So you wrote that book in 2012, I think. 2011, 2012 at the time.”