Episode · Freakonomics Radio · 2014-10-09
Books mentioned on How to Raise Money Without Killing a Kitten (Rebroadcast)
The science of what works -- and doesn't work -- in fund-raising Hosted by Simplecast, an AdsWizz company. See pcm.
Stephen Dubner discussed The Why Axis by Uri Gneezy and others.
Books mentioned, in the order they came up
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The Why Axis
Discussed“He and another economist, Uri Ganesi, have just published a book called The Y-Axis. That's Y as in W-H-Y. As in, why do people do the things they do, like giving away money?”
Where to get it
