Episode · Freakonomics Radio · 2014-10-09

Books mentioned on How to Raise Money Without Killing a Kitten (Rebroadcast)

1 book · With Steven D. Levitt, John List, Adrian Grenier, Savannah Saunders · Listen

The science of what works -- and doesn't work -- in fund-raising Hosted by Simplecast, an AdsWizz company. See pcm.

Stephen Dubner discussed The Why Axis by Uri Gneezy and others.

Books mentioned, in the order they came up

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  1. The Why Axis

    Uri Gneezy; John List · at 8:03

    Discussed
    “He and another economist, Uri Ganesi, have just published a book called The Y-Axis. That's Y as in W-H-Y. As in, why do people do the things they do, like giving away money?”
    Where to get it