Episode · My First Million · 2023-08-08
Books mentioned on How This Amateur Copywriter Scammed Victims Out Of $200M (#482)
Shaan Puri recommended The Boron Letters by Gary Halbert and others, and discussed The Lazy Man's Way to Riches by Joe Karbo.
Books mentioned, in the order they came up
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The Lazy Man's Way to Riches
Discussed“have you ever heard of this book called The Lazy Man's way to riches yes so I don't remember when that originally came out I think in the 60s but the Lazy Man's way to riches is a really famous ad it sold like three or four million copies of this book and the ad is famous amongst copywriters because”
Where to get it
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The Boron Letters
The Boron Letters by Gary Halbert and Bond Halbert is a classic work on copywriting, featuring letters written by a prominent copywriter to his son from a federal prison in Boron.
Recommended“and that's where he wrote this really good book where it's like he wrote letters to his son on copywriting and that's called the letters from Boron I guess Boron was the name of the prison that he was in”
Where to get it