Book · 2013
The Boron Letters
- mentions
- 6
- people
- 2
- podcasts
- 2
- episodes
- 5
- recommendations
- 6
This is must read.
What they say about it
- Discussing the book as must read2
- Mentioning reading the book“Have you ever read”2
The best things said about it
Have you ever read The Boron Letters?
He wrote letters to his son on copywriting.
Gary Halbert is his name.
Why people recommend it
The Boron Letters by Gary Halbert and Bond Halbert is a classic work on copywriting, featuring letters written by a prominent copywriter to his son from a federal prison in Boron. The book was enthusiastically recommended as an essential masterclass in copywriting, storytelling, and persuasion across multiple podcast episodes. Shaan Puri discussed it on My First Million in May 2024, April 2024, August 2023, and March 2020, frequently citing it as a must-read crucible text that reads like a compelling narrative. David Perell echoed this recommendation during an appearance on How I Write in March 2024, agreeing that the book is vital reading for understanding copywriting and writing directly to a single reader. On a March 2020 episode of My First Million, a co-host mentioned diving deep into the letters after hearing Puri recommend them, which prompted extensive personal research into copywriting techniques. Another mention in August 2023 touched upon the author's background and imprisonment while highlighting the practical copywriting lessons contained within the correspondence. Across all these discussions, the speakers emphasized the enduring value of Gary Halbert's epistolary guide for anyone seeking to master persuasion, engage audiences, and build powerful marketing narratives through direct-response writing principles.
Every mention
Shaan Puri have you ever read the Boron letters years ago okay so this is uh mustre yeah uh copyrighting 4
“have you ever read the Boron letters years ago okay so this is uh mustre yeah uh copyrighting”
“Like And you know, whenever it's something like that, like the last time it was like this, it was the Boron letters. Yeah. It's a crucible Boron letters.”
“and that's where he wrote this really good book where it's like he wrote letters to his son on copywriting and that's called the letters from Boron I guess Boron was the name of the prison that he was in”
“so the boron letters if anyone's curious Gary Halbert is his name”
David Perell Have you ever read The Boron Letters? Years ago. Okay, so this is must read. Yeah, copywriting. 1
“Have you ever read The Boron Letters? Years ago. Okay, so this is must read. Yeah, copywriting.”
Mentioned on the show without a named speaker1
“when when you mentioned the boron letters and then I just went deep on that”