Episode · Freakonomics Radio · 2025-11-28

Books mentioned on Dying Is Easy. Retail Is Hard. (Update)

1 book · With Mark Cohen, Will Coss, Jeff Kinney, Tony Spring, Jason Tatum · Listen · Watch on YouTube

Macy’s wants to recapture its glorious past. The author of the Wimpy Kid books wants to rebuild his dilapidated hometown.

Stephen Dubner discussed Diary of a Wimpy Kid by Jeff Kinney.

Books mentioned, in the order they came up

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1. 

   Diary of a Wimpy Kid

   Jeff Kinney · at 39:07

   Diary of a Wimpy Kid by Jeff Kinney is an internationally bestselling children's book series presented in the comedic format of a middle school student's journal, complete with humorous cartoons.

   Discussed

   “In part one of this series, we heard from Kenny, author of The Diary of a Wimpy Kid books, which have sold more than 300 million copies.”

   Stephen Dubner Dying Is Easy. Retail Is Hard. (Update) 2025-11-28 Listen at 39:07

   Where to get it

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