Episode · Acquired · 2025-08-26
Books mentioned on Alphabet Inc. (Audio)
Books mentioned, in the order they came up
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In the Plex
In the Plex by Steven Levy is a comprehensive non-fiction history that chronicles the meteoric rise, corporate culture, and technological evolution of Google.
Discussed“There's another great story from In the Plex that Steven Levy has. He's interviewing Bill Gates at the Newsweek headquarters office in New York shortly after Gmail comes out...”
Where to get it
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Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance
Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance by Ari Paparo is a contemporary business book examining the technological acquisitions, competitive tactics, and market strategies that shaped digital advertising.
Recommended“There's a new book that actually just came out by Ari Paparro. The book is called Yield.”
Where to get it
