Episode · Acquired · 2025-08-26
Books mentioned on Alphabet Inc. (Audio)
David Rosenthal recommended Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance by Ari Paparo, and discussed In the Plex by Steven Levy.
Books mentioned, in the order they came up
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In the Plex
In the Plex by Steven Levy is a comprehensive, behind-the-scenes account of Google's origins, corporate culture, and meteoric rise to technological dominance.
Discussed“Steven Levy writes in in the Plex that the perception of Google's ventures beyond search at the time was that the company was tossing balls into the air like a drunken juggler.”
Where to get it
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Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance
Yield: How Google Bought, Built, and Bullied Its Way to Advertising Dominance by Ari Paparo is a contemporary business book examining the technological acquisitions, competitive tactics, and market strategies that shaped digital advertising.
Recommended“There's a new book that actually just came out by Ari Paparro. The book is called Yield.”
Where to get it
