Episode · The Tim Ferriss Show · 2021-12-02
Books mentioned on #551: TOMS Founder Blake Mycoskie — Fear{less} with Tim Ferriss
Welcome to another episode of The Tim Ferriss Show, where it is my job to deconstruct world-class performers to tease out the routines, habits, et cetera that you can apply to your own life.
Blake Mycoskie recommended Losing My Virginity by Richard Branson, Meditations by Aurelius Marcus, Pour Your Heart Into It by Howard Schultz, Onward by Howard Schultz and others, and Let my people go surfing by Yvon Chouinard, and discussed Butter Busters by Pam Mycoskie. Tim Ferriss recommended Peace Is Every Step by Thich Nhat Hanh.
Books mentioned, in the order they came up
-
Butter Busters
Discussed“butter busters yeah let's talk about butter busters this is going somewhere bear with me what is butterbusters so butterbusters is a cookbook that my mom wrote on a word processor in like 1993 uh literally in our kitchen that went on to sell millions and millions of copies”
Where to get it
-
Losing My Virginity
Losing My Virginity by Richard Branson is a candid and inspiring autobiography that chronicles the entrepreneurial journey and fearless business competition of the Virgin Group founder.
Recommended“i was reading a lot of richard branson's stuff and i was i read losing my virginity which is a great group you've never read one of the books that sort of kick-started me”
Where to get it
-
Meditations
Meditations by Marcus Aurelius is a timeless collection of personal reflections and Stoic philosophy written by the Roman emperor.
Recommended“meditations we talked about earlier marcus aurelius is another really really great one”
Where to get it
-
Pour Your Heart Into It
Pour Your Heart Into It is a compelling business memoir by Howard Schultz that chronicles the early history and creation of Starbucks.
Recommended“his first book was called pour your heart into it it's the early story of starbucks and how it was created and i think it really illustrates a lot of amazing things that entrepreneurs can learn from”
Where to get it
-
Onward
Onward by Howard Schultz and Joanne Gordon is a business memoir that chronicles the dramatic period when Schultz returned as CEO of Starbucks in 2008 to rescue the struggling global coffee giant from financial decline and cultural dilution.
Recommended“and then his second book which was a really important book for me to read at a point when which i actually left the business for a while and then came back to it was called onward and that was about some of the struggles that starbucks went through and and how they kind of rebuilt the culture in the”
Where to get it
-
Peace Is Every Step
Peace Is Every Step by Thich Nhat Hanh is a practical guide to mindfulness, offering accessible meditations and exercises designed to cultivate inner peace and awareness in daily life.
Recommended“and his first book which was kind of like meditations in the sense that it wasn't intended to be a book called i believe it's pieces every step pieces every step yeah is fantastic it was actually a guide intended to be given to new monks and visitors to his center in i guess it was at the time perhaps”
Where to get it
-
Let my people go surfing
Let My People Go Surfing by Yvon Chouinard is the inspirational corporate memoir and business manifesto by the founder of Patagonia that details his unconventional approach to building an environmentally responsible company centered on adventure, ethics, and sustainability.
Recommended“and it's someone i've also looked up and learned a lot from is and it just came out with the i think maybe the 10 or 20th year anniversary version is yvonne chennard who started patagonia let my people go surfing it's it's a fantastic book um about company culture it also shares some really tough times in the patagonia”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
“the four-hour work week i mean i i did i did give him a 20 earlier”