Episode · Freakonomics Radio · 2011-07-06
Books mentioned on 36. Hey Baby, Is That a Prius You're Driving?
"Conspicuous conservation" is about showing off your environmental bona fides. In other words, if you lean green, there's extra value in being seen leaning green.
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing The undercover economist
“Tim Harford is an economist and writer who lives in London. His first book was called The Undercover Economist.”
Passing Adapt
“His latest is Adapt. And it's about how success often starts with failure.”