Episode · Freakonomics Radio · 2017-10-26
Books mentioned on 306. How to Launch a Behavior-Change Revolution
Academic studies are nice, and so are Nobel Prizes. But to truly prove the value of a new idea, you have to unleash it to the masses.
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing The undoing project
“The two of them were the subject of Michael Lewis's book, The Undoing Project, which Lewis discussed on this program in an episode called The Men Who Started a Thinking Revolution.”