Mentioned in Podcasts

Episode · Freakonomics Radio · 2015-08-20

Books mentioned on 216. How to Make a Smart TV Ad

1 book · With Daniel Gilbert, Ray Del Savio, Colin McConnell · Listen

Step 1: Hire a Harvard psych professor as the pitchman. Step 2: Have him help write the script ...

Stephen Dubner discussed Stumbling on Happiness by Daniel Gilbert.

Books mentioned, in the order they came up

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  1. Stumbling on Happiness

    Daniel Gilbert · at 5:25 · mentioned 3 times

    "Stumbling on Happiness" by Daniel Gilbert is a widely acclaimed exploration of human psychology that examines why people struggle to accurately predict what will bring them future contentment.

    Discussed
    “Dan Gilbert first got on my radar, and a lot of other people's radar, with his book, Stumbling Unhappiness. Here are the first few sentences. What would you do right now if you learned that you were going to die in 10 minutes?”
    Stephen Dubner 216. How to Make a Smart TV Ad 2015-08-20
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Link to this list from the episode’s show notes

For the whole show, see the Freakonomics Radio page.