Episode · Freakonomics Radio · 2015-02-26

Books mentioned on 198. The Maddest Men of All

1 book · With Rory Sutherland, Dan Bennett, Juliet Hodges, Michael Hausman · Listen

Advertisers have always been adept at manipulating our emotions. Now they're using behavioral economics to get even better.

Stephen Dubner discussed Thinking, Fast and Slow by Daniel Kahneman.

Books mentioned, in the order they came up

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1. 

   Thinking, Fast and Slow

   Daniel Kahneman · at 31:06

   Thinking, Fast and Slow by Daniel Kahneman is a seminal exploration of behavioral psychology that examines the two systems of the human mind—intuitive thinking and deliberate reasoning—and how cognitive biases drive systematic errors in judgment.

   Discussed

   “Sutherland here subscribes to the theories of Daniel Kahneman, the author of Thinking, Fast and Slow, who suggests the brain engages in two distinct kinds of thinking, system one and system two, Kahneman calls it.”

   Stephen Dubner 198. The Maddest Men of All 2015-02-26 ▶ Play 31:06

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