Podcasts that mention 📚 The Molecule of More by Daniel Z. Lieberman, Michael E. Long

Certainly, I would suggest neurochemicals like dopamine related to craving and desire, as seen in literature; there’s even a book called The Molecule of More, for example. Dopamine is a complex molecule and can elicit feelings of pleasure alongside a powerful craving for more—this interaction is well-recognized, and it’s understandable how sugar can create an overwhelming desire for even more.

Dr. Charles Zuker references the book 'The Molecule of More' to illustrate the role of dopamine, a neurochemical associated with craving and desire. He explains how dopamine functions as a complex molecule that can evoke both pleasure and a strong craving for more, particularly in the context of sugar consumption, which often leads individuals to desire even greater quantities.

► Watch this excerpt @ 01:54:34