The Molecule of More
Mentions in Episodes:
- Episode: Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving | Huberman Lab Podcast #81
Podcast: Huberman LabCertainly, I would suggest neurochemicals like dopamine related to craving and desire, as seen in literature; there’s even a book called The Molecule of More, for example. Dopamine is a complex molecule and can elicit feelings of pleasure alongside a powerful craving for more—this interaction is well-recognized, and it’s understandable how sugar can create an overwhelming desire for even more.