Mentioned In Podcasts – Book details

The Molecule of More

Author: Daniel Z. Lieberman, Michael E. Long

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Mentions in Episodes:

  • Episode: Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving | Huberman Lab Podcast #81
    Podcast: Huberman Lab

    Certainly, I would suggest neurochemicals like dopamine related to craving and desire, as seen in literature; there’s even a book called The Molecule of More, for example. Dopamine is a complex molecule and can elicit feelings of pleasure alongside a powerful craving for more—this interaction is well-recognized, and it’s understandable how sugar can create an overwhelming desire for even more.