📚 1 Books mentioned in "Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving | Huberman Lab Podcast #81" of Huberman Lab
Podcast: Huberman Lab
Episode: Dr. Charles Zuker: The Biology of Taste Perception & Sugar Craving | Huberman Lab Podcast #81
Published on July 18, 2022
Here’s a list of all the books mentioned in this episode. Click on the links to watch specific excerpts on YouTube and feel free to purchase the books if they caught your interest!
The Molecule of More
Buy The Molecule of More by Daniel Z. Lieberman, Michael E. Long on Amazon
Certainly, I would suggest neurochemicals like dopamine related to craving and desire, as seen in literature; there’s even a book called The Molecule of More, for example. Dopamine is a complex molecule and can elicit feelings of pleasure alongside a powerful craving for more—this interaction is well-recognized, and it’s understandable how sugar can create an overwhelming desire for even more.
Dr. Charles Zuker references the book 'The Molecule of More' to illustrate the role of dopamine, a neurochemical associated with craving and desire. He explains how dopamine functions as a complex molecule that can evoke both pleasure and a strong craving for more, particularly in the context of sugar consumption, which often leads individuals to desire even greater quantities.