Book · 1993 · Business & Economics
Swoosh
Unauthorized Story of Nike and the Men Who Played There, The
- mentions
- 2
- people
- 2
- podcasts
- 2
- episodes
- 2
- recommendations
- 0
I read The Swoosh, the story about the unauthorized story about Phil Knight.
The best things said about it
And then the third book is a book called swoosh which I bet most people have not read but kind of like Taste of luxury.
Why people recommend it
Swoosh by J. B. Strasser and Laurie Becklund is an unauthorized historical account detailing the origins and explosive growth of the athletic brand Nike and its co-founder Phil Knight. Michael Rubin referenced reading the book during a December 2023 appearance on On Purpose with Jay Shetty, casually mentioning the title while discussing early reading habits and business insights. Later, in July 2023, David Rosenthal discussed the work on the podcast Acquired, introducing it as the third essential book in a series of deep dives into Nike's corporate history. Rosenthal noted that while the title is relatively obscure and likely unread by the general public, it offers a fascinating and luxurious look into the early struggles, strategic maneuvers, and foundational culture of the iconic sportswear company. Both podcast mentions highlighted the publication as a crucial piece of literature for anyone seeking to understand the gritty realities behind building a multi-billion-dollar global enterprise from the ground up.
Every mention
David Rosenthal and then the third book is a book called swoosh which I bet most people have not read but kind of like Tast… 1
“and then the third book is a book called swoosh which I bet most people have not read but kind of like Taste of luxury”
Michael Rubin I read The Swoosh, the story about the unauthorized story about Phil Knight. 1
“I read The Swoosh, the story about the unauthorized story about Phil Knight.”