Book · 2023 · nyt:advice-how-to-and-miscellaneous=2023-10-15
Scarcity Brain
Fix Your Craving Mindset and Rewire Your Habits to Thrive with Enough
- episodes
- 11
- podcasts
- 6
- people
- 8
- episodes recommend it
- 6
Scarcity Brain which is the newer book says fix your craving mindset and rewire your habits to thrive with enough.
What they say about it
- Follow-up to The Comfort Crisis“natural move from Comfort crisis”3
The best things said about it
The Comfort Crisis and then Scarcity Brain, your follow-up, has burned through this company. It's become like a thing that we all talk about in all of our meetings all of the time cuz it was so impactful for all of us.
Rachel Cruze The Ramsey Show · May 2026 Wrote The Comfort Crisis and has a brand new book out called Scarcity Brain. This is a book that I was so excited to get.
There's a wonderful book by Michael Easter called the scarcity loop.
I think this scarcity brain was such a natural move from Comfort crisis.
In your second book Scarcity Brain you talk about food again specifically you talk quite a lot about snacking.
Where and when it comes up
How it comes up
Most episodes, by podcast
8 people who brought it up
Why people recommend it
Scarcity Brain by Michael Easter explores the evolutionary psychology behind modern human cravings, consumption habits, and dopamine feedback loops in an era of abundance. On The Ramsey Show, Dave Ramsey referenced the book while discussing how scarcity loops and dopamine feedback mechanisms drive addictive behaviors like day trading and excessive spending. Dr. John Delony expressed great enthusiasm for the title on his show, describing it as a must-read release and giving it a strong final recommendation for listeners to pick up. Steven Bartlett also highlighted the book on The Diary Of A CEO, summarizing its core message about fixing the craving mindset and rewiring personal habits to thrive with a sense of sufficiency. Meanwhile, Rachel Cruze noted on The Ramsey Show that the book had become a major talking point around their office after proving deeply impactful for the team, and Jade Warshaw referenced the author's concept of the scarcity loop to explain the psychology behind credit card rewards. Across these appearances, the speakers emphasized that understanding these deeply ingrained psychological loops is essential for breaking destructive modern habits and finding contentment.
Every mention
Dave Ramsey And um uh Easter talks about it in his book Scarcity Loop. And the scarcity loop talks about exactly how th… 3
Recommended
“And um uh Easter talks about it in his book Scarcity Loop. And the scarcity loop talks about exactly how this is going on, what's going on.”
Recommended
“man uh uh yesterday uh scarcity loop is the book. Yeah, read read Scarcity Loop by Michael Est. And um it's a good book. It's worth reading.”
Discussed
“he's got a new one called uh scarcity bring and he was on on the show to promote it and gave me the book”
Dr John Delony wrote The Comfort crisis and has a brand new book out called scarcity brain this is a book that I was so ex… 1
Recommended
“wrote The Comfort crisis and has a brand new book out called scarcity brain this is a book that I was so excited to get”
Discussed
“I bought aa's book and I bought like out of my own money I bought your book and what most like Insider baseball when somebody's getting going to press tour they often will send out a bunch of copies and I don't want to wait I was like no no I have to have this book at my house and”
Discussed
“I think this scarcity brain was such a natural move from Comfort crisis”
Recommended
“shout out to the great Michael Easter go pick up scarcity brain”
George Kamel the new book fix your craving mindset rewire your habits to thrive with enough it's called scarcity brain 1
Discussed
“so when we heard Michael was going to be in town we put him on a bunch of our podcast and ask him to stop in here on his new book scarcity brain”
Recommended
“the new book fix your craving mindset rewire your habits to thrive with enough it's called scarcity brain”
Jade Warshaw There's a wonderful book by Michael Easter called the scarcity loop. 1
Recommended
“There's a wonderful book by Michael Easter called the scarcity loop.”
Steven Bartlett so the scarcity brain which is the newer book says fix your craving mindset and rewire your habits to thriv… 1
Discussed
“but in your second book scarcity brain you talk about food again specifically you talk quite a lot about snacking”
Recommended
“so the scarcity brain which is the newer book says fix your craving mindset and rewire your habits to thrive with enough”
Chris Williamson This is from Michael Easter's second book. And uh yeah, the poverty parade. Nine times increase in passenge… 1
Discussed
“This is from Michael Easter's second book. And uh yeah, the poverty parade. Nine times increase in passenger violence. And it's just on planes. That's what he calls it, the poverty parade.”
Michael Easter ...when I did scarcity brain like I'm traveling I'm doing all this stuff but I'm usually writing using thes… 1
Discussed
“...when I did scarcity brain like I'm traveling I'm doing all this stuff but I'm usually writing using these notebooks.”
Rachel Cruze your book, uh, The Comfort Crisis and then Scarcity Brain, your follow-up, has burned through this company.… 1
Discussed
“your book, uh, The Comfort Crisis and then Scarcity Brain, your follow-up, has burned through this company. It's become like a thing that we all talk about in all of our meetings all of the time cuz it was so impactful for all of us.”
Mentioned on the show without a named speaker5
Discussed
“The book group had to find the book, open it to the right page, read it, and then report back.”
Discussed
“Information consumption has skyrocketed as well; an astounding statistic I found while researching my book reveals that the average person today encounters more information in a day than someone 700 years ago would have in their lifetime.”
Discussed
“Thus, the crux of my book's message is whether addiction is a choice; perhaps this question isn't the most critical.”
Discussed
“In the book, one of the lessons I give is that putting in a little more work for your information can lead to better outcomes.”
Discussed
“The information overload you write about in the book is the tipping point where more information doesn't do us any good and actually leads to worse, not better, decisions.”
Other mentions (15: passing, ad reads, own books)
Passing
“So I started the Substack a few years ago right after I'd finished Scarcity Brain.”
Plugged
“so when I was uh reporting my book scarcity brain I came across a stat and there was a range of stats”
Plugged
“so one of the things that I write about in my newsletter and I had this in the book scar tobring 2 is like how do you how do you frame purchases”
Plugged
“but you know in the book I also argue been embedded in our food system it's it's in so many different places today”
Plugged
“and in scarcity brain I argue we've been using substances for millions of years as survival tools”
Plugged
“so as part of this new book scarcity brain when you uh when you look at the diseases that kill humans modern humans it's heart disease”
Plugged
“I mean I write about it in scarcity brain about um addiction and how we think about it”
Plugged
“so in this book um scarcity brain there's this underlying question I have that is you know everyone knows that everything's fine in moderation and yet we all suck at moderation in some way or another in our life”
Plugged
“so as I was reporting the scarcity brain I I ended up reading a lot of strange old texts”
Plugged
“our topic for for today is his new book The scarcity brain fix your craving mindset and rewire your habits to thrive with enough Michael welcome back to econ talk”
Plugged
“yeah so my book is called scarcity brain and what it looks at is that everyone knows that everything is fine in moderation”
Plugged
“My book is called 'Scarcity Brain', which explores why individuals struggle with moderation despite knowing everything is fine in moderation.”
Plugged
“what's the book Michael where should people go the book is called scarcity brain it's available anywhere that anywhere anywhere will be where people get it dude”
Plugged
“so um my book scarcity brain which is coming out soon it has a whole chapter on this”
Plugged
“and uh your book your newest book scarcity brain”