Why people recommend it
Influence, New and Expanded: the Psychology of Persuasion by Robert B. Cialdini is a classic psychology text that examines the core principles of why people comply with requests and how influence operates in daily life. The book is frequently referenced by podcast hosts discussing scams, marketing, and human behavior. On an episode of No Stupid Questions, the host Angela recommended the book to a listener inquiring about why people get scammed, while cautioning against using its concepts for unethical manipulation or perpetuating scams. On My First Million, Sam Parr suggested reading the book alongside other literature to understand persuasion and business strategy. In a similar vein, another host on My First Million mentioned the text when outlining a business idea involving B2B gifting, specifically highlighting the author's concept of the rule of reciprocity, which describes how people feel compelled to return favors. On Freakonomics Radio, the host introduced the author's research and his foundational volume on persuasion. Furthermore, Chase Hughes discussed the author and his subsequent work on the Shawn Ryan Show as prime examples of fantastic literature on human influence. These recurring mentions across diverse podcasts demonstrate the enduring relevance of Cialdini's research for understanding everyday decision-making, commercial transactions, and psychological vulnerability.
Who recommended it
- Chase Hughes Discussed
- Sam Parr Recommended
Chase Hughes — 1 mention
“And Bob Chaldini, he wrote the book called Influence. And he wrote another book called Persuasion.”
Sam Parr — 1 mention
“you should probably go and read like ryan hoover's book hooked near iowa or yeah ryan who was like the editor whatever sorry near or go and read um influence by robert”
Mentioned on the show without a named speaker — 4
“If I gave Raymond the best advice, I think it would be go read ‘Influence’ by Bob Cialdini.”
“And Raymond, we just want to say that if you use Bob Cialdini's book ‘Influence’ for evil and perpetuate scams, that's not cool!”
“but in this case cialdini did ship in the form of a book he wrote about this research it was called influence the psychology of persuasion”
“So another thing I would do to run this company is I would go to is it it was a book called influence by Robert Chow Dini He's got this thing called the rule of reciprocity It's summed up in basically I can do a favor for Shaun and he's gonna do a favor back to me even if he”