Cover of Influence, New and Expanded: the Psychology of Persuasion

Book · 2021

Influence, New and Expanded: the Psychology of Persuasion

by Robert B Cialdini · Brought up by 3 people on 5 podcasts

Influence, New and Expanded: the Psychology of Persuasion by Robert B Cialdini has been mentioned in 6 episodes across 5 podcasts (3 episodes recommend it and 3 episodes discuss it), through . Most frequently brought up by Ada Chen Rekhi (1 episode), Sam Parr (1 episode) and Chase Hughes (1 episode) on My First Million (2 episodes), Freakonomics Radio (1 episode) and Lenny's Podcast (1 episode).

episodes
6
podcasts
5
people
3
episodes recommend it
3

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If I gave Raymond the best advice, I think it would be go read Influence by Bob Cialdini.
Said on · No Stupid Questions · Jun 2023 Listen at 31:36

Questions about Influence, New and Expanded: the Psychology of Persuasion by Robert B Cialdini

Who recommends Influence, New and Expanded: the Psychology of Persuasion by Robert B Cialdini on podcasts?

Ada Chen Rekhi (1 episode) and Sam Parr (1 episode) have recommended Influence, New and Expanded: the Psychology of Persuasion by Robert B Cialdini on podcasts. In all, 3 people brought it up across 5 podcasts (2 people recommended it).

Which podcasts mention Influence, New and Expanded: the Psychology of Persuasion the most?

My First Million (2 episodes), Freakonomics Radio (1 episode), Lenny's Podcast (1 episode), No Stupid Questions (1 episode) and The Shawn Ryan Show (1 episode).

Is Influence, New and Expanded: the Psychology of Persuasion recommended, or only discussed?

Influence, New and Expanded: the Psychology of Persuasion by Robert B Cialdini was recommended in 3 episodes and discussed without a recommendation in 3 episodes, as of 2025-11-13.

What do people say about Influence, New and Expanded: the Psychology of Persuasion?

Mentioned on No Stupid Questions (2023-06-22): "If I gave Raymond the best advice, I think it would be go read Influence by Bob Cialdini."

When was Influence, New and Expanded: the Psychology of Persuasion last mentioned on a podcast?

Influence, New and Expanded: the Psychology of Persuasion by Robert B Cialdini was last discussed on The Shawn Ryan Show by Chase Hughes on 2025-11-13.

What they say about it

Grouped from 6 episodes
  • Recommended to readers“go read Influence”
    2

The best things said about it

4 of 7 · every mention
Recommended
It's a great book if you're a marketer, it's a great book if you're a founder or product person.
Ada Chen Rekhi Lenny's Podcast · Apr 2023
Recommended
If you use Bob Cialdini's book Influence for evil and perpetuate scams, that's not cool!
On the show No Stupid Questions · Jun 2023
Discussed
So another thing I would do to run this company is I would go to is it it was a book called influence by Robert Chow Dini He's got this thing called the rule of reciprocity It's summed up in basically I can do a favor for Shaun and he's gonna do a favor back to me even if he.
On the show My First Million · Mar 2020
Discussed
Cialdini did ship in the form of a book he wrote about this research it was called Influence: The Psychology of Persuasion.
On the show Freakonomics Radio · May 2021

Where and when it comes up

Why people recommend it

Influence, New and Expanded: the Psychology of Persuasion by Robert B Cialdini is a widely recognized work exploring the psychological drivers behind why people say yes and how compliance is achieved. On No Stupid Questions, Angela suggested during the episode Why Do People Get Scammed? that Raymond read the book to understand the mechanisms behind scams, while playfully cautioning him against using its principles for unethical purposes. The book also appeared on Lenny's Podcast, where Ada Chen Rekhi told Lenny that she frequently recommended the text to founders, product professionals, and marketers looking to understand strategies for persuasion. Sam Parr mentioned the title on My First Million as an essential recommendation for understanding persuasion within the context of business strategies. On The Shawn Ryan Show, Chase Hughes referenced Bob Cialdini and his literature on human influence, highlighting his works as fantastic resources. Freakonomics Radio featured the title when the host introduced the guest's research and publication detailing the psychology of persuasion. Additionally, on an earlier episode of My First Million, a host cited Cialdini's work while discussing a business idea centered around B2B gifting, specifically highlighting the rule of reciprocity where performing a favor generates an obligation for a return favor. Across multiple podcasts, speakers consistently highlighted the practical applications of Cialdini's research for understanding human behavior, avoiding manipulation, and driving business success.

Every mention

7 quotes from 6 episodes
Ada Chen Rekhi What are two or three books that you've recommended most to other people? Persuasion by Robert Cialdini. I… 1
Recommended
“What are two or three books that you've recommended most to other people? Persuasion by Robert Cialdini. I think it's a great book if you're a marketer, it's a great book if you're a founder or product person”
Sam Parr you should probably go and read like ryan hoover's book hooked near iowa or yeah ryan who was like the edit… 1
Recommended
“you should probably go and read like ryan hoover's book hooked near iowa or yeah ryan who was like the editor whatever sorry near or go and read um influence by robert”
Chase Hughes And Bob Chaldini, he wrote the book called Influence. And he wrote another book called Persuasion. 1
Discussed
“And Bob Chaldini, he wrote the book called Influence. And he wrote another book called Persuasion.”
Mentioned on the show without a named speaker4
Recommended
“If I gave Raymond the best advice, I think it would be go read ‘Influence’ by Bob Cialdini.”
Recommended
“And Raymond, we just want to say that if you use Bob Cialdini's book ‘Influence’ for evil and perpetuate scams, that's not cool!”
Discussed
“but in this case cialdini did ship in the form of a book he wrote about this research it was called influence the psychology of persuasion”
Discussed
“So another thing I would do to run this company is I would go to is it it was a book called influence by Robert Chow Dini He's got this thing called the rule of reciprocity It's summed up in basically I can do a favor for Shaun and he's gonna do a favor back to me even if he”