Book · 1996 · Business & Economics
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources
The SPIN Selling Fieldbook: Practical Tools, Methods, Exercises and Resources by Neil Rackham has been mentioned in 1 episode across 1 podcast (0 episodes recommend it and 1 episode discusses it), through . Most frequently brought up by Matt Dixon (1 episode) on Lenny's Podcast (1 episode).
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Matt Dixon we had always been fascinated by uh what Professor Neil rackam did back in the 70s and 80s in spin selling… 1
Discussed
“we had always been fascinated by uh what Professor Neil rackam did back in the 70s and 80s in spin selling and he and his research team sat in on 30 something thousand sales calls physically sat in uh on these meetings”