Episode · The Rich Roll Podcast · 2026-06-29
Books mentioned on What Happened To The Vegan Movement? Rich & Simon Hill On The Rise & Fall Of Plant-Based Eating
By 2020, veganism wasn't a fringe choice. It was mainstream.
Rich Roll recommended The Proof is in the Plants by Simon Hill.
Books mentioned, in the order they came up
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The Proof is in the Plants
The Proof is in the Plants by Simon Hill is an evidence-based guide that explores the health, environmental, and athletic benefits of adopting a plant-predominant diet.
Recommended“If you want to get deeper into the weeds, you can pick up Simon's book, The Proof is in the Plants, and tune in to Simon's podcast, The Proof, where he sits down with all of these nutrition scientists...”
Where to get it
Other mentions in this episode (4) — ad reads, self-promotion and passing references, never counted
Plugged The Proof is in the Plants
“My name is Simon Hill. I have a master's in nutrition science. [music] I'm also a podcaster and I'm the author of the book The Proof is in the plants.”
Plugged The Proof is in the Plants
“And more specifically what I mean there is and I outline in my book and of the three things that you just mentioned the three kind of on-ramps to eating a plant exclusive plant-based vegan diet whatever you want to say the the strongest argument is ethical and the sustainable argument.”
Plugged Finding Ultra
“Um, also, uh, you can pick up Finding Ultra, my memoir. In the appendices in the back of that, I have like 50 pages of like how I do it and how I've made it work as an ultra endurance athlete doing double iron mans and all kinds of crazy challenges.”
Plugged The Plantpower Way
“Um, we also have two cookbooks, the Plant Power Way and the Plant Power Way Italia.”