Episode · This Week in Startups · 2022-10-13
Jason Calacanis & Mike Cessario: books mentioned on This Week in Startups
TikTok planning to build US fulfillment centers + Liquid Death CEO Mike Cessario | E1584
First up J+M discuss TikTok's apparent plan to build an e-commerce business via US fulfillment centers! (8:57) Then, Molly is joined by Liquid Death CEO Mike Cessario to discuss the genesis of a great brand and more.
Mike Cessario discussed Sir Richard Branson by Richard Branson.
Books mentioned, in the order they came up
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Sir Richard Branson
Discussed“I started reading Richard Branson books and I loved virgin's approach of like find a stale category like air travel where there's not one sexy cool thing about it make this cool fun brand”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing Mad Magazine
“like when I would draw stuff it was like silly cartoons and like I had Mad Magazine as a super early kid and like you know our family is into really funny movies”