Episode · Lenny's Podcast · 2022-12-01

Lenny Rachitsky & Ethan Smith: books mentioned on Lenny's Podcast (Dec 2022)

The ultimate guide to SEO | Ethan Smith (Graphite)

1 book · With Ethan Smith · Listen · Watch on YouTube

Ethan Smith is the CEO of Graphite, a boutique growth agency that’s helped companies like MasterClass, Thumbtack, Robinhood, Medium, and Honey develop and execute their SEO strategies. SEO is one of the least-understood levers for growth, while also one with the biggest payoff.

Ethan Smith discussed Product-Led SEO by Eli Schwartz.

Books mentioned, in the order they came up

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1. 

   Product-Led SEO

   Eli Schwartz · at 1:07:16

   Discussed

   “So Eli Schwartz has this book about product LED SEO which is how it should be done and it usually is not done that way. It's usually the product org has their stuff”

   Ethan Smith The ultimate guide to SEO | Ethan Smith (Graphite) 2022-12-01 Listen at 1:07:16

   Where to get it

   Listen free with an Audible trialAmazon