Episode · Modern Wisdom · 2020-12-07
Books mentioned on The Psychology Of Irrationality - Rory Sutherland - #255
Rory Sutherland is the Vice Chairman of Ogilvy Advertising and an author. 2020 is the year of change.
Books mentioned, in the order they came up
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Atomic Habits
Atomic Habits by James Clear is a comprehensive, practical guide to building positive routines and breaking bad ones through small, incremental behavioral changes.
Discussed“and yet you can get atomic habits by james clear for a tenner”
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Alchemy
Alchemy by Rory Sutherland is a fascinating exploration of behavioral economics, irrational human behavior, and how psychological tricks can create massive value from very little expenditure.
Discussed“what people read specifically in the self-development or non-fiction world the reason they read partly is for the enjoyment of reading the book but more so for the outcome and the new life that they think they're going to be able to achieve with the insights from rory sutherland's alchemy or james clay's atomic habits”
