Episode · The Diary Of A CEO with Steven Bartlett · 2022-08-01
Books mentioned on The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
Books mentioned, in the order they came up
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Microserfs
Discussed“it was interesting that given the fact that the whole promise of the internet really I mean I think this is in a Douglas Copeland book called microserfs where one of the Geeks features in this Douglas Copeland book it was written in the '90s I think but he makes a very interesting comment which is the whole purpose of”
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Branding That Means Business
Branding That Means Business by Matt Johnson and Tessa Misiaszek is a business strategy book that combines neuroscience and marketing principles to explain how iconic brands successfully build deep emotional connections with consumers.
Recommended“I think it's Matt Johnson who's just written a book called um uh brands that mean business and his wonderful line is having a great brand means you get to play the game of capital m in Easy Mode”
