Episode · The Diary Of A CEO with Steven Bartlett · 2022-08-01
Steven Bartlett & Rory Sutherland: books mentioned on The Diary Of A CEO with Steven Bartlett
The Marketing Secrets Apple & Tesla Always Use: Rory Sutherland
Rory Sutherland is the author of Alchemy, a senior advertising executive, and the man who understands why some ideas connect with people and some ideas don’t. He’s a columnist, an innovator and a trailblazer in the world of marketing and advertising.
Steven Bartlett discussed Alchemy by Rory Sutherland. Rory Sutherland recommended Branding That Means Business by Matt Johnson and others, and discussed Microserfs by Douglas Coupland.
Books mentioned, in the order they came up
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Alchemy
Discussed“you also say something in in your book about how making a process more difficult can sometimes make it more attractive to Consumers”
Where to get it
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Microserfs
Discussed“it was interesting that given the fact that the whole promise of the internet really I mean I think this is in a Douglas Copeland book called microserfs where one of the Geeks features in this Douglas Copeland book it was written in the '90s I think but he makes a very interesting comment which is the whole purpose of”
Where to get it
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Branding That Means Business
Recommended“I think it's Matt Johnson who's just written a book called um uh brands that mean business and his wonderful line is having a great brand means you get to play the game of capital m in Easy Mode”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Plugged Alchemy
“if you think the reason I wrote the book Alchemy is partly to elevate the status and centrality of marketing in business success that actually what you are is effectively a product of how you make people feel”
Plugged Alchemy
“and this is why you know I wrote the book Alchemy partly saying we have a kind of culture in business particularly in the finance function of business which does which refuses to believe in magic”