Episode · This Week in Startups · 2022-07-14
Books mentioned on The Blueprint E1: Branding yourself, + Jeffrey Pfeffer on the 7 Rules of Power | E1507
Today we kick off our new series, "The Blueprint." Jason gives practical advice on how to brand yourself (1:33).
Jason Calacanis discussed Power by Jeffrey Pfeffer. Jeffrey Pfeffer recommended Never Eat Alone by Keith Ferrazzi and You're Invited by Jon Levy, and discussed Chimpanzee Politics by Frans de Waal.
Books mentioned, in the order they came up
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Power
Power by Jeffrey Pfeffer is an insightful guide that offers candid, practical advice on how to navigate workplace dynamics and advance one's career.
Discussed“We're going to talk about his new book, Seven Rules for Power. It's basically how you can gain power in the business workplace. It's super candid.”
Where to get it
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Chimpanzee Politics
Chimpanzee Politics by Frans de Waal is a groundbreaking primatology book that examines the complex social strategies, power struggles, and alliance-building behaviors of chimpanzees and their striking parallels to human political systems.
Discussed“We respond to how people look, you know, when when Jim Collins got fired out of Stanford, he gave me a book called Chimpanzee Politics. He said, I should have read your earlier book on power managing with power.”
Where to get it
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Never Eat Alone
Never Eat Alone by Keith Ferrazzi is a practical guide to professional networking, relationship-building, and career success based on mutual value and personal connection.
Recommended“And then in the chapter on networking, I use two at least several examples. One is of course Keith Ferrazzi who wrote the book Never Eat Alone, which is a good book. Keith is a great guy.”
Where to get it
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You're Invited
You're Invited by Jon Levy is a guide to designing high-impact gatherings and building meaningful personal and professional networks.
Recommended“And the other is a book by my friend John Levy, You're Invited. John Levy is an influencer. He talks in his book about how to put on events that people want to come to.”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
“He said, I should have read your earlier book on power managing with power. I would probably still be working at Stanford, though by the way, not as nearly as successful as Jim Collins became.”
“She is writing a book on body language. Body language matters. Amy Cuddy's TED Talk is I think one of the second or third most downloaded or watched TED Talks on her work on presence.”



