Episode · This Week in Startups · 2021-04-21
Jason Calacanis, Mehak Vohra & Kate Bradley-Chernis: books mentioned on This Week in Startups
Social Marketing | Scaling Your Startup S2 E2 with Mehak Vohra and Kate Bradley-Chernis | E1202
Jason is joined by two outstanding CEOs running marketing companies, Mehak Vohra (Skillbank) & Kate Bradley-Chernis (Lately). Mehak shared the strategies she used to drive signups for Skillbank on TikTok(2:57).
Kate Bradley-Chernis discussed The Secret by Rhonda Byrne.
Books mentioned, in the order they came up
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The Secret
The Secret by Rhonda Byrne is a bestselling self-help book and film centered on the law of attraction, asserting that positive thinking and intentional visualization can directly manifest wealth, health, and happiness.
Discussed“we're talking about the book the secret i'm using the word barf which is fun to say i love onomatopoeia people hear what what they read”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing The last dance
“so for example i'm a tom petty fan um i get my hair cut like like tom petty by accident all the time and so i'm saying here's the difference for you you have to see the last dance now versus see the last dance now”