Episode · Modern Wisdom · 2019-01-28
Books mentioned on Psychology In The World Of Advertising - Rory Sutherland - #049
Rory Sutherland is the Vice Chairman of Ogilvy Advertising, an author & a writer for The Spectator. Causing some form of behavioural change is the goal of all advertising and whoever holds the keys to understanding consumer psychology has an incredibly powerful tool at their disposal.
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Plugged Alchemy
“it's called alchemy the surprising power of ideas that don't make sense and it's basically a plea for the world to abandon this need that everything needs a rational justification before we try it in the real world”