Episode · Lenny's Podcast · 2025-10-05
Lenny Rachitsky & Albert Cheng: books mentioned on Lenny's Podcast
How to find hidden growth opportunities in your product | Albert Cheng (Duolingo, Grammarly, Chess.com)
Albert Cheng has led growth at three of the world’s most successful consumer subscription companies: Duolingo, Grammarly, and Chess.com.
Albert Cheng recommended Ogilvy on Advertising by David Ogilvy, and discussed Dark Squares by Danny Rensch.
Books mentioned, in the order they came up
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Ogilvy on Advertising
Recommended“So, it's 40 years old, but it's just packed with a bunch of different practical examples about copy and creative that that work, in, you know, these are old school ads, right?”
Where to get it
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Dark Squares
Discussed“he's releasing a memoir called Dark Squares and it is super fascinating. Um he grew up in an abusive cult and was a chess prodigy and so it is just this like uh unbelievable story”
Where to get it
Other mentions in this episode (2) — ad reads, self-promotion and passing references, never counted
Passing Snuggle Puppy!
“There's a book called Snuggle Puppy that that has a song in it that just makes my daughter crack up.”
Passing Let my people go surfing
“Like at Patagonia, uh there's a famous book the founder wrote called Let My People Go Surfing. And yeah, the rule at Patagonia is you can go surfing if the waves are great.”