Mentioned in Podcasts

Episode · My First Million · 2021-05-07

Books mentioned on How the UFC Became a Multi-Billion Dollar Brand | My First Million #179

1 book · Watch on YouTube

Mentioned: THE ALLIANCE by Reid Hoffman and others.

Books mentioned, in the order they came up

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  1. THE ALLIANCE

    Reid Hoffman; Ben Casnocha; Chris Yeh; Miguel Marqués Muñoz · at 3:32

    THE ALLIANCE by Reid Hoffman, Ben Casnocha, Chris Yeh, and Miguel Marqués Muñoz is a business book that reframes the employer-employee relationship around the concept of tours of duty in the modern startup era.

    Discussed
    “we there's this thing called uh that reed hoffman wrote his book called the alliance”
    Speaker How the UFC Became a Multi-Billion Dollar Brand | My First Million #17… 2021-05-07 Listen at 3:32
    Where to get it
    AmazonListen on Audible
Link to this list from the episode’s show notes

For the whole show, see the My First Million page.