Episode · This Week in Startups · 2020-09-16
Books mentioned on E1109: Ritual CEO Katerina Schneider on creating pure & effective vitamins, standing out in a crowded DTC market, utilizing subscriptions & more
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Katerina Schneider discussed The Power of Habit by Charles Duhigg.
Books mentioned, in the order they came up
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The Power of Habit
The Power of Habit by Charles Duhigg is a bestselling nonfiction book exploring the science behind how habits operate and how they can be transformed.
Discussed“but this creating habits creating rituals is a big uh there's been a bunch of really like the power of habit and all this stuff it's like a big topic for people and it's that book it actually influenced me a lot in the beginning the power of habit”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
Passing The Wolf of Wall Street
“i only take omega-3s based on what i started the wolf of wall street i have a feeling your omega-3s and your kombucha why i didn't do something competitive with the quaaludes and the and everything else going on”