Episode · This Week in Startups · 2020-06-18
Books mentioned on E1076: The Power of Accelerators E9 Sunny Madra, Head of Ford X on innovating mobility for a post-COVID world, going from idea to product at a large corporation & more
0:52 Jason intros Ford X's Sunny Madra 4:39 How Sunny got his start in Accelerators working on Tinder with Hatch Labs at IAC 11:47 What is Ford X's thesis on mobility and how do they decide whether to buy or build a company? 16:18 How does Ford X evaluate new ideas & how do they source talent?
Sundeep Madra discussed The Innovator's Dilemma by Clayton Christensen. Jason Calacanis recommended Alchemy by Rory Sutherland.
Books mentioned, in the order they came up
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The Innovator's Dilemma
The Innovator's Dilemma by Clayton Christensen is a seminal business book that explains why leading companies often fail when confronted with disruptive technological changes.
Discussed“and you know I was well documented and in the books Christianson wrote others I put out there over the years”
Where to get it
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Alchemy
Alchemy by Rory Sutherland is an insightful exploration of behavioral economics, psychology, and the hidden irrational forces that drive consumer behavior in business and everyday life.
Recommended“I just had Rory Sutherland of the book alchemist which is a great book if you haven't read it I highly recommend it and he taught he's an advertising agency person”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
“alchemist is Paulo colo Paulo coalos famous book as well”