Episode · Freakonomics Radio · 2023-01-20

Books mentioned on Does Advertising Actually Work? (Part 2: Digital) | Freakonomics Radio | Episode 441

1 book · With Steve Tadelis, Tim Huang · Watch on YouTube

Books mentioned, in the order they came up

  1. Subprime Attention Crisis

    Tim Hwang · at 25:59

    Discussed
    “Huang recently published a book called subprime attention crisis advertising in the time bomb at the heart of the Internet”
    Where to get it