Episode · Cheeky Pint · 2025-09-24

Books mentioned on Des Traynor on reinventing Intercom twice and the “four horsemen” of good AI companies

1 book · With Des Traynor · Listen · Watch on YouTube

Des Traynor, cofounder of Intercom, sits down for a Cheeky Pint with John Collison to discuss the growth of Fin (Intercom’s AI customer service agent), why selling AI products is hard, advice for product marketers, and cofounder dynamics. Full transcript on Substack: https://cheekypint.

John Collison recommended Ogilvy on Advertising by David Ogilvy.

Books mentioned, in the order they came up

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1. 

   Ogilvy on Advertising

   David Ogilvy · at 34:57

   David Ogilvy's seminal text Ogilvy on Advertising serves as a foundational guide to the principles of effective marketing and copywriting.

   Recommended

   “Speaking of David Ogilvy, you've read On Advertising I assume. Yeah. Yeah. Well it was just like, that's such a beautiful book where all the marketing copy in is so good.”

   John Collison Des Traynor on reinventing Intercom twice and the “four horsemen” of g… 2025-09-24 Listen at 34:57

   Where to get it

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