Episode · This Week in Startups · 2021-11-11

Books mentioned on Coinbase Q3 earnings breakdown + Startup Checklist: Crafting a brand & knowing your market | E1323

2 books · Listen · Watch on YouTube

First, Jason breaks down Coinbase's Q3 earnings and takes a look at the broader trends in crypto trading (01:13). Then, Jason runs through 10 points of his "Startup Checklist" focused on crafting a brand & knowing your market (11:25).

Jason Calacanis recommended The Checklist Manifesto by Atul Gawande, and discussed The Everything Store by Brad Stone.

Books mentioned, in the order they came up

We earn a commission if you buy through the store links below, at no cost to you.

  1. The Checklist Manifesto

    Atul Gawande · at 12:41

    The Checklist Manifesto by Atul Gawande is a nonfiction exploration of how simple checklists and systematic processes can dramatically reduce human error and prevent catastrophic failures in complex fields like medicine and aviation.

    Recommended
    “i was inspired to do this by a book called the checklist manifesto which i found out about from jack dorsey at square and twitter and i make everybody who comes to work for me read the startup checklist because it turns out when you make a checklist you know less planes fall out of the sky”
    Where to get it
  2. The Everything Store

    Brad Stone · at 33:48

    The Everything Store by Brad Stone is a non-fiction book that chronicles the first twenty years of Amazon and the leadership of Jeff Bezos.

    Discussed
    “in brad stone's book the everything story jeff bezos originally wanted to call his name cadabra as in abracadabra you know just how magical shopping was one click boom you get something bezos's lawyer convinced him the name sounded too similar to cadaver”
    Where to get it