Episode · The Rich Roll Podcast · 2021-07-26

Books mentioned on Bruce Friedrich On The Meatless Meat Moonshot

2 books · With Bruce Friedrich · Listen · Watch on YouTube

Imagine a day when alternative protein is no longer alternative. Welcome to the moonshot for meatless meat.

Bruce Friedrich discussed Thinking, Fast and Slow by Daniel Kahneman and diet for a small planet by frances moore lappe.

Books mentioned, in the order they came up

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1. 

   Thinking, Fast and Slow

   Daniel Kahneman · at 7:11

   Thinking, Fast and Slow by Daniel Kahneman is a seminal book exploring the two systems of thought that drive human decision-making: the fast, intuitive system and the slow, logical system.

   Discussed

   “The Nobel Laureate in Economics, Daniel Kahneman in his book, "Thinking, Fast and Slow" he talks about systems one thinking and systems two thinking.”

   Bruce Friedrich Bruce Friedrich On The Meatless Meat Moonshot 2021-07-26 Listen at 7:11

   Where to get it

   AmazonListen on Audible
2. diet for a small planet

   diet for a small planet

   frances moore lappe · at 37:54

   Diet for a Small Planet by Frances Moore Lappé is a foundational vegetarian cookbook and environmental text that explores the ecological impact of meat production and promotes plant-based eating.

   Discussed

   “I read "Diet for a Small Planet" by Frances Moore Lappé.”

   Bruce Friedrich Bruce Friedrich On The Meatless Meat Moonshot 2021-07-26 Listen at 37:54

   Where to get it

   AmazonListen on Audible