Episode · The Tim Ferriss Show · 2020-09-22
Books mentioned on #466: Richard Koch on Mastering the 80/20 Principle, Achieving Unreasonable Success, and The Art of Gambling
Richard Koch (@RichardKoch8020) is an entrepreneur, investor, former strategy consultant, and author of several books on business and ideas, including four on how to apply the 80/20 principle in all walks of life.
Tim Ferriss discussed The Star Principle by Richard Koch and The 80/20 Principle by Richard Koch. Richard Koch recommended Good Strategy, Bad Strategy by Richard P. Rumelt, and discussed Outliers by Malcolm Gladwell.
Books mentioned, in the order they came up
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The Star Principle
The Star Principle by Richard Koch is a business and investment guide that outlines how to identify and invest in high-growth companies that dominate their respective markets.
Discussed“so so you wrote an entire book on this the star principle 2008 it that was published in 2008 work and investing in star businesses”
Where to get it
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The 80/20 Principle
The 80/20 Principle by Richard Koch is a prominent business and productivity guide that explores how a minority of efforts, inputs, or causes typically lead to a majority of the results, outputs, or rewards.
Discussed“what book has had the single biggest impact on your career and you answer my own book the 80 20 principle because it's sold more than a million copies and it's been translated into more than 35 languages”
Where to get it
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Good Strategy, Bad Strategy
Good Strategy, Bad Strategy by Richard P.
Recommended“good strategy bad strategy he'll come back to me but anyway you type it into amazon if you want good strategy bad strategy that's actually a very good strategy book very not very nice short strategy book”
Where to get it
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Outliers
Outliers by Malcolm Gladwell is an examination of the external factors, cultural legacies, and massive amounts of practice that contribute to extraordinary success.
Discussed“so i took an old book which was malcolm gladwell's outliers”
Where to get it
Other mentions in this episode (1) — ad reads, self-promotion and passing references, never counted
“and there's my financial times guide to strategy we don't give a small plug dude out of print at the moment but i'm producing the fifth fifth edition as we well not as we speak but but at the same time in the same period of time”



