Episode · The Shawn Ryan Show · 2025-12-11

Shawn Ryan & Tobi Lütke: books mentioned on The Shawn Ryan Show #261

#261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for Entrepreneurs

2 books · With Tobi Lütke · Listen · Watch on YouTube

Tobi Lütke is a German born Canadian who built a multibillion-dollar company from a snowboard shop; champions economic freedom for regular people starting businesses; combines old-world craftsmanship with modern innovation.

Tobi Lütke recommended Team of Teams by General Stanley McChrystal and others and The Rational Optimist by Matt Ridley.

Books mentioned, in the order they came up

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1. 

   Team of Teams

   General Stanley McChrystal; David Silverman; Tantum Collins; Chris Fussell · at 1:18:12

   Team of Teams by General Stanley McChrystal, David Silverman, Tantum Collins, and Chris Fussell is a management book that examines how organizations must adapt to complex, rapidly changing environments through decentralized decision-making and radical transparency.

   Recommended

   “in fact, that was largely inspired by um military actually. um a book called um team of teams by uh General Mcrist um excellent excellent read anyway so we built a internal system that's s of asynchronous distributed”

   Tobi Lütke #261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for … 2025-12-11 Listen at 1:18:12

   Where to get it

   Listen free with an Audible trialAmazon
2. 

   The Rational Optimist

   Matt Ridley · at 2:27:35

   The Rational Optimist by Matt Ridley is a bold exploration of human history that argues prosperity and rising living standards are driven by trade, innovation, and the free exchange of ideas.

   Recommended

   “Matt Ridley, I wrote great book called Rational Optimist. And um he uh like he sort of made a study”

   Tobi Lütke #261 Tobi Lütke - CEO of Shopify: How Shopify Became a Cheat Code for … 2025-12-11 Listen at 2:27:35

   Where to get it

   Listen free with an Audible trialAmazon