Cover of Who Do You Want Your Customers to Become?

Book · 2012 · Business & Economics

Who Do You Want Your Customers to Become?

by Michael Schrage · Brought up by 1 person on 1 podcast

Who Do You Want Your Customers to Become? by Michael Schrage has been mentioned in 1 episode across 1 podcast (0 episodes recommend it and 1 episode discusses it), through . Most frequently brought up by Stewart Butterfield (1 episode) on Invest Like the Best (1 episode).

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And I got this from an extended essay or very short book called Who Do You Want Your Customers to Become? And that concept of the innovation being, in a very literal definitional sense, the change in human behavior was eye-opening for me.
Stewart Butterfield · Invest Like the Best · Jul 2021

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1 quote from 1 episode
Stewart Butterfield And I got this from an extended essay or very short book called Who Do You Want Your Customers to Become? A… 1
Discussed
“And I got this from an extended essay or very short book called Who Do You Want Your Customers to Become? And that concept of the innovation being, in a very literal definitional sense, the change in human behavior was eye-opening for me”